Global cat litter market sales are expected to grow at a healthy CAGR of over 5.3% during the forecast period 2021-2031, despite hindrances registered 2020, according to a latest study by ESOMAR-certified market research firm, Future Market Insights. The market is projected to surpass US$ 7.3 Bn

Sales of goods like cat litter crystals and cat litter liners among others are being driven by the premiumization of pet services and the humanization of pets in North America, notably the U.S. Cat litter sales volumes can no longer be counted on for considerable growth because cat owners are demonstrating a readiness to spend more on pet accessories. Profitability is jeopardised by online retailers' ability to undercut premium kitty litter producers with their own brands.

Globally, attitudes about pets are evolving, and cats are now seen as companion animals. This shift in view has strengthened the need for more research and development. For instance, in May 2020, Agricultural Research Services' scientists developed a formulation for cat litter using food-grade mineral oil and eastern red cedar.

Previously, the researchers had also experimented with dried distiller's grains, a byproduct of corn ethanol production. FMI in its latest study has forecasted sales through grow with the aid of cat litter subscription business models.

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The increasing usage of natural and biodegradable ingredients in litter is expected to drive the sales of cat litter during the forecast period. Promotional efforts undertaken by brands in relation to launching campaigns and events on social media platforms to gain a wider consumer base is likely to open up new opportunities.

Key Takeaways from the Cat litter Market Study

• Clumping litter products are expected to hold the lead with a valuation of US$ 4.1 Bn, supported by efficacy and ease in absorption and disposal.
• Fine clay litter remains a preferred form owing to cost benefits, albeit reflecting a sluggish 3% rate of growth through 2031.
• The U.S. will continue to dominate North America with a 78.2% value share in 2021, driven largely by pet humanization trends.
• Germany accounts for over 19% of the Europe market in 2021, the presence of key pet product manufacturers drives growth.
• China is a leading market in East Asia. However, the country is projected to steadily lose its share to South Korea and Japan reflecting 12.2% and 10% CAGRs.

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Impact of COVID-19 on the Global Cat Litter Market

The outbreak of the covid-19 virus resulted in an economic downswing causing major disruptions in the store-based retail category. Amid the pandemic, many online retailers reported a surge in the demand for pet care products from existing and new customers who were actively looking to stock pile essential pet product categories.

Online retailers have benefited from increased sales, but these businesses also faced headwinds including labor costs of maintaining health and safety standards. Recovery of conventional distribution channels is likely to be strong through 2021 and beyond, as pandemic restrictions are gradually relaxed on a global scale.

Global Cat Litter Market by Category

By Product Type:

• Clumping
• Non-Clumping

By Material Type:

• Clay
• Silica
• Plant Fibers
  • Pine
  • Paper/Wood
  • Walnut
  • Corn
  • Others (wheat, Grass, Pea fibers, etc.)

By Life Stage:

• Adult
• Kitten

By Nature:

• Natural
• Conventional

By Type:

• Scented/ Fragrance
• Unscented/ Without Fragrance

By Brand Type:

• Prestige Brands
• Mass Brands
• Private Label

By Form Type:

• Clay
  • Fine Litter
  • Coarse Litter

• Silica
  • Fine Litter
  • Coarse Litter

• Plant Fibers
  • Fine Litter
  • Coarse Litter

By Price Range:

• US$5-US$10
• US$10-US$20
• Above US$20

By Sales Channel:

• Direct Sales Channel
• Indirect Sales Channel
  • Hypermarkets/Supermarkets
  • Multi-Brand Stores
  • Pet Care Centres
  • Pet Specialty Stores
  • Online Retailers
  • Discount Stores
  • Drug Stores

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa (MEA)

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Who is winning in Global Cat Litter Market?

Consumer convenience is at the forefront of leading market strategies. The brand Tidy Cats is one such example. The brand on its website has introduced a cat litter selector, a system that helps the pet parents to find the best cat litter option considering their feline needs. This is simply done by questioning the consumers about a few preferences. Aggressive promotional strategies, advertisements, and new product launches have also driven sales of cat litter products globally.

Some of the key players present in the cat litter market are Purina (Nestle SA), Kent Pet Group, Dr. Elsey's Cat Products, Church & Dwight Co., Dirk Rosmann GmbH., dm-drogerie markt GmbH + Co. KG, Fressnapf Tiernahrungs GmbH, The Clorox Company, Mars Incorporated, J. RETTENMAIER & SÖHNE Gmbh + Co KG, H. von Gimborn GmbH., Tolsa Company, Gruppo Laviosa Minerals Srl and among others.

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About FMI

Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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