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  • Ad Age Archives A.G. Lafley Talks Secret to PGs Success

    Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special ...

  • Bob McDonald Steps Down As PG CEO Replaced By A.G. Lafley

    Bob McDonald is stepping down as CEO of P&G after less than four years in the role, during which he saw the company lose ground to key rivals and weathered heavy investor criticism. ...

  • Not So Loud Sir Martin

    It's tough to be a creative these days. First they took away our two-month LA production junkets. Then they took away our Sharpies - man, I miss the smell of those ...

  • Boys Scouts vote to end ban on gay members

    The Boy Scouts of America has voted to end its ban on gay members. The National Executive Committee for the Boy Scouts of America voted on Thursday to lift the ban on gay members in the Irving-based organization in a meeting at the Gaylord Texan Resort in Grapevine. The organization said that 61 percent of the roughly 1,400 members of the Boy Scouts National Council voted to end the prohibition, ...

  • WPP CEO Martin Sorrell Targeted In An Open Letter From One Of His Own Creative Directors

    Silber says is Sorrell's excessive focus on media and metrics over creativity . The letter - sent exclusively to Business Insider - was written in a spirit of debate and fun, as a reaction ...


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Movie Review

Dr. Seuss' The Lorax [Blu-Ray]

Dr. Seuss' The Lorax [Blu-Ray]

The Lorax, a clever environmental fable first published in 1971, has always been the angriest and most directly political book authored by the prolific Theodore Geisel (aka, Dr. Seuss), even though the author himself always professed to be wary of lecturing and speechifying. Thu ... ...

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  • How J.Lo Is Becoming A Wireless Brand

    partnership with Verizon Wireless to launch a new mobile brand targeting Latinos is a no-brainer when you consider the surging growth rates of those consumers in the U.S. and their high ownership of smartphones. But positioning the popular singer and actress with the brand was not as simple as it might ...

  • ‘Why are we getting more and more cynical about marketing especially advertising’

    We're a group of college students who are marketing majors. We had a summer elective course on marketing issues and just completed a debate on: "Why should we get or not get cynical about marketing and especially advertising?" Our team got assigned to the "Should-Not" position. After the debate, our own team got convinced about the "Should" position. Actually, ...

  • American Express CDC Take Home Top GoodWorks Effie Awards

    GoodWorks Award highlights great work by companies using their platforms for greater social good while also moving their primary mission forward. ...

  • Jell-O Hijacks Twitters Profane FML Hashtag Changes It to Mean Fun My Life

    The ubiquitous Twitter hashtag #FML (there have been 37,000 #FML-tagged tweets in the past seven days alone) is generally understood to be short for an obscene phrase uttered when things are at their bleakest. But now, Jell-O is here to help. The Kraft Foods brand and agency Crispin Porter + Bogusky are trying to hijack #FML and make it stand for "Fun My Life" (rather than doing ...

  • UPDATE 2-Pandora reports higher revenue on mobile advertising

    Thu May 23, 2013 6:07pm EDT By Jennifer Saba May 23 (Reuters) - Pandora Media Inc said first-quarter revenue grew 58 percent to $128.5 million on the strength of mobile advertising and new subscribers to the online streaming music service. Mobile revenue on a non-GAAP basis nearly doubled in the quarter to $83.9 million. "The mobile cap they put in place appears to working - it's driving ...

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